Is Gen Z missing the big picture? Which target group insights do I need to know for my business? Which channels can I use authentically? How do I have to develop my products further in order to be relevant for this multi-faceted generation?
GenZ is the most important target group of tomorrow. They are the first generation to grow up with the Internet. The digital natives have developed new needs, and it's important to know them and serve them precisely - regardless of the communication discipline, from employer branding to campaigning.
Our target group know-how is based on a multi-layered process including direct discourse with the target group and knowledge from various studies. We let you benefit from our knowledge to bring your company to the next level.
We have already worked for these clients:
With Deutsche Telekom, we developed an app-based, completely digital Gen Z offering - starting with the value proposition and including the complete UX design and marketing.
-> Click here for the press release
Our campaign for the Youth Word of the Year - developed jointly with Gen Z for Gen Z - generated a lot of media coverage.
-> Click here for the Case Movie
We are looking forward to you contacting us!
At WIRZ, the NON-Bier-Deckeli popped - there was a new top position in the Swiss creative ranking to celebrate: WIRZ is now in second place among the top creative agencies, just behind the creative boutique Ruf Lanz.
"We make living spaces worth living in" is BKW's current message. Under this motto, the internationally active company is also committed to greater sustainability in snow sports as a sponsor of Swiss-Ski.
Announce sustainability efforts? Of course! But what and how exactly?
Many large companies and SMEs are strongly motivated to present their efforts. This presents them with a complex and often new challenge. An offer from WIRZ helps interested companies to communicate their sustainability reporting in a creative and well-founded way.