The upcoming vote by the Migros cooperative members on the sale of alcohol is making waves in the Swiss media. This historic decision is being explored within the NZZ magazine and the Tages-Anzeiger newspaper, including mention of the “Oui” and “Non” beers developed by Wirz.
On 4 June, all Migros cooperatives will vote on the question of whether beer, wine and spirits should be offered at the previously alcohol-free retail spaces.
The communication approach alongside the controversial vote is also the subject of animated discussion in the media. Quote from the Tages-Anzeiger: “The retail merchant has commissioned one of the major Swiss advertising agencies, Wirz, to launch various advertising campaigns across the country over the coming weeks. The main focus of these: a new beer.”
The idea developed by Wirz is a head-turner. It goes beyond a conventional information campaign and is here to stay. After all, no matter how the vote ends, we’ll be able to toast at least one of the two malted beverages after 4 June.
Cheers, NZZ and Tagi!
Last Thursday, the Swiss Dialogue Marketing Association (SDV) staged its Award Show to pay tribute to the best work in dialogue marketing.
To make customers aware of the new Cumulus credit card and its many benefits, Wirz worked with Migros and Migros Bank to launch a large-scale campaign with several phases.
With Karin Lang, an absolute top appointment takes charge of Client Services at the Wirz Group.