Drinking democracy: As part of the Migros ballot vote on the sale of alcohol, Wirz worked with Migros to develop a new product for the retail merchant – the Migros beer.
On 4 June, the 2.3 million Migros cooperative members will vote on whether the retail merchant should sell alcohol in the future. A highly emotional and political issue for Switzerland that is greatly polarising.
The communication approach alongside such a controversial vote harbours numerous stumbling blocks. To overcome this challenge, Wirz developed an idea that goes beyond a conventional information campaign and addresses both the pro and the contra camps. The agency created a new product in collaboration with Migros – the Migros beer.
Taking a holistic approach to solving business problems, rather than merely inventing communications solutions: this is the standard the Wirz Group holds itself to, as reflected in a project that the Swiss agency is delivering on behalf of Deutsche Telekom.
Actually, we had placed the Christmas card project at the top of the Tasks list since January.
WIRZ, one of the largest Swiss full-service agencies based in Zurich, is desperately looking for new creative talent.