Drinking democracy: As part of the Migros ballot vote on the sale of alcohol, Wirz worked with Migros to develop a new product for the retail merchant – the Migros beer.
On 4 June, the 2.3 million Migros cooperative members will vote on whether the retail merchant should sell alcohol in the future. A highly emotional and political issue for Switzerland that is greatly polarising.
The communication approach alongside such a controversial vote harbours numerous stumbling blocks. To overcome this challenge, Wirz developed an idea that goes beyond a conventional information campaign and addresses both the pro and the contra camps. The agency created a new product in collaboration with Migros – the Migros beer.
"Are you already living the best version of your life?" This is the question posed by our latest campaign, which promotes the canton of Graubünden as an attractive place to live under the generic term NaturMetropole.
The process began with a business challenge: How does Deutsche Telekom grow in the youth market, which has millions of customers?
In its summer series, the industry portal "Persönlich" put the spotlight on people from the media, advertising and marketing whose work is otherwise little visible to the public. One of them was Simone Jehle, Managing Director.