Drinking democracy: As part of the Migros ballot vote on the sale of alcohol, Wirz worked with Migros to develop a new product for the retail merchant – the Migros beer.
On 4 June, the 2.3 million Migros cooperative members will vote on whether the retail merchant should sell alcohol in the future. A highly emotional and political issue for Switzerland that is greatly polarising.
The communication approach alongside such a controversial vote harbours numerous stumbling blocks. To overcome this challenge, Wirz developed an idea that goes beyond a conventional information campaign and addresses both the pro and the contra camps. The agency created a new product in collaboration with Migros – the Migros beer.
A celebration full of miracles: This year's Migros Christmas campaign was penned by children.
The mountain villages of Graubünden urgently need more guests. The main attraction should be the original nature.
Under the motto "The power of the new - why it's always worth tackling something new", Wirz invited guests to the 50th edition of its cocktail this year. Around 300 guests from companies, associations and the media came to the "Aura" in Zurich. The panelists, who have consistently tackled new things in life, spoke about their lives with curves and edges - and inspired some on the spot to make room for the new in a spontaneous yet lasting way.