The mountain villages of Graubünden urgently need more guests. The main attraction should be the original nature.
In order to attract more guests to the villages of Graubünden, Wirz is developing a new offer: A mountain air sommelier makes it possible to experience nature through the nose - with a specially developed scent profile that summarizes the respective characteristics of the different Graubünden mountain villages.
Is Gen Z missing the big picture?
Since 1973, the Bernina Express has transported around 10 million passengers. Wirz has now launched a year-round campaign and its own landing page to celebrate.
WIRZ, the largest owner-managed marketing and communications agency in Switzerland, is promoting five employees to senior partners and entrusting them with additional management tasks. This completes the agency's internal restructuring process.