The mountain villages of Graubünden urgently need more guests. The main attraction should be the original nature.
In order to attract more guests to the villages of Graubünden, Wirz is developing a new offer: A mountain air sommelier makes it possible to experience nature through the nose - with a specially developed scent profile that summarizes the respective characteristics of the different Graubünden mountain villages.
"Are you already living the best version of your life?" This is the question posed by our latest campaign, which promotes the canton of Graubünden as an attractive place to live under the generic term NaturMetropole.
The process began with a business challenge: How does Deutsche Telekom grow in the youth market, which has millions of customers?
In its summer series, the industry portal "Persönlich" put the spotlight on people from the media, advertising and marketing whose work is otherwise little visible to the public. One of them was Simone Jehle, Managing Director.