Following Danny MacAskill’s wild performance in 2018, he has sent five superstar bikers to the “home of trails” to challenge local hero Claudio Caluori. “Take Claudio to the Limit” is fast-paced storytelling for a target group that scours the social-media and editorial platforms for their next biking destination.
With a trail network of 11,000 kilometers and 2,500 kilometers of marked trails, Switzerland's largest vacation region is also a superlative biking playground. In order to further anchor the "Home of Trails" as the top-of-mind destination among the international target group, Graubünden Ferien relies on video content with a star cast. Five bike stars in five regions, all with the same goal: to push the Grisons bike icon Claudio Caluori to the limit with their challenges. The duels will be held in the regions of Arosa Lenzerheide, Davos, Engadin, Engadin Samnaun Val Müstair and Laax.
The core of the campaign created by Wirz is formed by five challenge videos, which are carried into the communities of bikers via the bike stars and editorial platforms. For each bike star, a separate story was conceived that fits the character as well as the pairing with Claudio and at the same time also conveys the spectacular trails and the advantages of the respective destination.
The "Home of Trails" is the perfect playground for all the small and big challenges you can face on your bike. If you want to get on your bike yourself and win a vacation, you can collect as many kilometers as possible on your bike in the participation challenge via the "outdooractive" app or get inspired by Claudio's 100 tour tips at www.homeoftrails.com.
A celebration full of miracles: This year's Migros Christmas campaign was penned by children.
The mountain villages of Graubünden urgently need more guests. The main attraction should be the original nature.
Under the motto "The power of the new - why it's always worth tackling something new", Wirz invited guests to the 50th edition of its cocktail this year. Around 300 guests from companies, associations and the media came to the "Aura" in Zurich. The panelists, who have consistently tackled new things in life, spoke about their lives with curves and edges - and inspired some on the spot to make room for the new in a spontaneous yet lasting way.