Diverse subjects for the versatile Migros summer range

Migros has everything you need for the summer: everything for the barbecue, everything for the swimming pool, everything for the balcony and (almost) everything to quench your thirst. That's why this year's Migros summer campaign is once again all about the comprehensive range. In addition to the classics, there are once again many new products to discover.

7. May 2024

Migros alone has 180 different types of ice cream - 23 of which are new. That's more than in any gelateria. And the expertise in many other areas is also refreshingly high. For example, in keeping with the spirit of the times, Migros offers a huge selection of non-alcoholic drinks and has also significantly expanded its range of beers. Migros also offers a large selection for the barbecue, with meat and fish lovers as well as vegetarians and vegans getting their money's worth.

Migros is whetting the appetite for its summer range with a total of 29 different motifs. Also thanks to the colorful imagery and fresh texts. One of the subjects is also a cheerful summer greeting to your favorite competitors. “In order to do justice to the diverse range, we are also using a variety of different subjects in the campaign,” says Peter Krebs, Senior Campaign Manager at Migros Supermarkt AG.

The summer campaign is now running on all common digital and non-digital channels such as DOOH and OOH, as display ads and as advertisements.

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