The process began with a business challenge: How does Deutsche Telekom grow in the youth market with its millions of customers? WIRZ met the challenge with an interdisciplinary project team and, in close collaboration with the customer, consistently pursued an integrated approach, from analysis to product idea and development to the design of the user experience and the campaign. The result is now going live: "GÖNN," the digital subscription that offers more than just low rates.
"Are you already living the best version of your life?" This is the question posed by our latest campaign, which promotes the canton of Graubünden as an attractive place to live under the generic term NaturMetropole.
The process began with a business challenge: How does Deutsche Telekom grow in the youth market, which has millions of customers?
In its summer series, the industry portal "Persönlich" put the spotlight on people from the media, advertising and marketing whose work is otherwise little visible to the public. One of them was Simone Jehle, Managing Director.