Deutsche Telekom: digital GenZ product causes a stir in the German market.

The process began with a business challenge: How does Deutsche Telekom grow in the youth market with its millions of customers? WIRZ met the challenge with an interdisciplinary project team and, in close collaboration with the customer, consistently pursued an integrated approach, from analysis to product idea and development to the design of the user experience and the campaign. The result is now going live: "GÖNN," the digital subscription that offers more than just low rates.

5. September 2023
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