Migros products are evaluated, discussed and rated on the Migipedia.ch community platform. Webrepublic and WIRZ merged creativity and digital know-how for the current Migipedia campaign. The result is original and appealing advertising material based on current best practices and a well-performing online campaign.
For more than ten years, customers have been using the Migipedia digital platform to rate the Migros product range, participate in product development, and test new items. This in turn gives Migros insights into the needs of its customers and benefits from timely feedback on the quality and relevance of its range. The larger the Migipedia community, the more insights Migros gains.
With an online campaign, Migros now wanted to attract even more users and thus increase engagement on Migipedia. In the collaboration mode "BoB - Best of Both", we worked with Webrepublic to merge advertising media, media strategy and technical implementation right from the start.
WIRZ is now helping Ovomaltine to create more added value as a “Creative Business Partner”. Together, the aim is to identify new growth opportunities and position the brand even more strongly in the long term. The first task that had to be solved together: How can Ovomaltine successfully launch a new product in a saturated market? The answer: by giving it a clear purpose - Ovo-Time.
Autumn in Switzerland is beautiful – and everyone who lives in Switzerland knows it. So to make this golden season popular outside of Switzerland too, the most popular Swiss man of all time was once again roped in. Mads Mikkelsen was supposed to help him this time. But then things took a different turn.
Suva is launching a new campaign for professional reintegration that shows how the social environment can easily help accident victims: The main thing is to be there for them.