BoB's online campaign selects the favorites

Migros products are evaluated, discussed and rated on the community platform. Webrepublic and WIRZ merged creativity and digital know-how for the current Migipedia campaign. The result is original and appealing advertising material based on current best practices and a well-performing online campaign.

9. December 2021

For more than ten years, customers have been using the Migipedia digital platform to rate the Migros product range, participate in product development, and test new items. This in turn gives Migros insights into the needs of its customers and benefits from timely feedback on the quality and relevance of its range. The larger the Migipedia community, the more insights Migros gains.

With an online campaign, Migros now wanted to attract even more users and thus increase engagement on Migipedia. In the collaboration mode "BoB - Best of Both", we worked with Webrepublic to merge advertising media, media strategy and technical implementation right from the start.

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