Migros on Limmatplatz in Zurich was the scene of an unusual campaign at the end of October: six apprentices from Migros and WIRZ had redesigned the branch and communicated with customers in youth language. The occasion was the new youth word of the year 2022: "Smash," which was chosen that day.
Even store announcements were spoken by young people. TikToker and comedian Young Gustav also surprised customers at the checkout and throughout the day in the store with his absurd conversations. Only for the day, the apprentices also developed "Smash or Pass", an interactive game in which the game players were able to engage with Migros products and rate them. Especially over lunchtime, there was a big rush of students from the surrounding area.
At WIRZ, the NON-Bier-Deckeli popped - there was a new top position in the Swiss creative ranking to celebrate: WIRZ is now in second place among the top creative agencies, just behind the creative boutique Ruf Lanz.
"We make living spaces worth living in" is BKW's current message. Under this motto, the internationally active company is also committed to greater sustainability in snow sports as a sponsor of Swiss-Ski.
Announce sustainability efforts? Of course! But what and how exactly?
Many large companies and SMEs are strongly motivated to present their efforts. This presents them with a complex and often new challenge. An offer from WIRZ helps interested companies to communicate their sustainability reporting in a creative and well-founded way.