Migros on Limmatplatz in Zurich was the scene of an unusual campaign at the end of October: six apprentices from Migros and Wirz had redesigned the branch and communicated with customers in youth language. The occasion was the new youth word of the year 2022: "Smash," which was chosen that day.
Even store announcements were spoken by young people. TikToker and comedian Young Gustav also surprised customers at the checkout and throughout the day in the store with his absurd conversations. Only for the day, the apprentices also developed "Smash or Pass", an interactive game in which the game players were able to engage with Migros products and rate them. Especially over lunchtime, there was a big rush of students from the surrounding area.
Taking a holistic approach to solving business problems, rather than merely inventing communications solutions: this is the standard the Wirz Group holds itself to, as reflected in a project that the Swiss agency is delivering on behalf of Deutsche Telekom.
Actually, we had placed the Christmas card project at the top of the Tasks list since January.
WIRZ, one of the largest Swiss full-service agencies based in Zurich, is desperately looking for new creative talent.