Apprentices take over Migros branch in Zurich for Youth Language Day

Migros on Limmatplatz in Zurich was the scene of an unusual campaign at the end of October: six apprentices from Migros and WIRZ had redesigned the branch and communicated with customers in youth language. The occasion was the new youth word of the year 2022: "Smash," which was chosen that day.

2. November 2022

Even store announcements were spoken by young people. TikToker and comedian Young Gustav also surprised customers at the checkout and throughout the day in the store with his absurd conversations. Only for the day, the apprentices also developed "Smash or Pass", an interactive game in which the game players were able to engage with Migros products and rate them. Especially over lunchtime, there was a big rush of students from the surrounding area.

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