Following the major success of "No Drama", one of the world’s 10 most successful commercials of 2021, Switzerland Tourism has excelled itself again. The subject of the 2022 communication campaign is the Grand Tour of Switzerland. The Best of Switzerland, packaged in an unforgettable road trip. Back on board is ambassador and Switzerland fan Roger Federer.
Having tried in vain a year ago to engage Robert de Niro for a commercial, this time round Roger Federer was more successful. With Oscar winner Anne Hathaway he once again has an international star at his side.
Next year, the European Women's Football Championship will take place in Switzerland. WIRZ is to ensure sold-out stadiums.
At WIRZ, the NON-Bier-Deckeli popped - there was a new top position in the Swiss creative ranking to celebrate: WIRZ is now in second place among the top creative agencies, just behind the creative boutique Ruf Lanz.
"We make living spaces worth living in" is BKW's current message. Under this motto, the internationally active company is also committed to greater sustainability in snow sports as a sponsor of Swiss-Ski.