Following the major success of "No Drama", one of the world’s 10 most successful commercials of 2021, Switzerland Tourism has excelled itself again. The subject of the 2022 communication campaign is the Grand Tour of Switzerland. The Best of Switzerland, packaged in an unforgettable road trip. Back on board is ambassador and Switzerland fan Roger Federer.
Having tried in vain a year ago to engage Robert de Niro for a commercial, this time round Roger Federer was more successful. With Oscar winner Anne Hathaway he once again has an international star at his side.
Taking a holistic approach to solving business problems, rather than merely inventing communications solutions: this is the standard the Wirz Group holds itself to, as reflected in a project that the Swiss agency is delivering on behalf of Deutsche Telekom.
Actually, we had placed the Christmas card project at the top of the Tasks list since January.
WIRZ, one of the largest Swiss full-service agencies based in Zurich, is desperately looking for new creative talent.