Following the major success of "No Drama", one of the world’s 10 most successful commercials of 2021, Switzerland Tourism has excelled itself again. The subject of the 2022 communication campaign is the Grand Tour of Switzerland. The Best of Switzerland, packaged in an unforgettable road trip. Back on board is ambassador and Switzerland fan Roger Federer.
Having tried in vain a year ago to engage Robert de Niro for a commercial, this time round Roger Federer was more successful. With Oscar winner Anne Hathaway he once again has an international star at his side.
A celebration full of miracles: This year's Migros Christmas campaign was penned by children.
The mountain villages of Graubünden urgently need more guests. The main attraction should be the original nature.
Under the motto "The power of the new - why it's always worth tackling something new", Wirz invited guests to the 50th edition of its cocktail this year. Around 300 guests from companies, associations and the media came to the "Aura" in Zurich. The panelists, who have consistently tackled new things in life, spoke about their lives with curves and edges - and inspired some on the spot to make room for the new in a spontaneous yet lasting way.