Anne Hathaway and Roger Federer are no match for Switzerland.
Following the major success of "No Drama", one of the world’s 10 most successful commercials of 2021, Switzerland Tourism has excelled itself again. The subject of the 2022 communication campaign is the Grand Tour of Switzerland. The Best of Switzerland, packaged in an unforgettable road trip. Back on board is ambassador and Switzerland fan Roger Federer.
12. April 2022
Having tried in vain a year ago to engage Robert de Niro for a commercial, this time round Roger Federer was more successful. With Oscar winner Anne Hathaway he once again has an international star at his side.
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Why so serious? Laughing and playing is also good for business
Laughing your head off at a stupid joke until the tears run. Developing a new team spirit while playing or letting yourself go completely in an activity - we can learn this from children. And us grown-ups? We talk smart and sometimes forget the laughter, the playfulness and the fun of life - even though all of this helps us to develop new ideas together and make progress in our working lives.
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Strong brands also have an impact in politics. This was impressively seen last weekend in the national elections.
Live your best life in the NaturMetropole graubünden.
"Are you already living the best version of your life?" This is the question posed by our latest campaign, which promotes the canton of Graubünden as an attractive place to live under the generic term NaturMetropole.