AI is considered revolutionary and is also changing the work of a creative and communications agency. Björn Bippus, Design Director, says he is "pissed off". He explains why in a big round-up of AI - as it stands today.

The new DVAG TV advert sets standards: AI plays the leading role, but is that really Jürgen Klopp? No, it's lots of digital Jürgen Klopps. How did that work? A 20-minute photo shoot with "Kloppi", an 80-strong team in Bucharest, body doubles and elaborate post-production in NY, London and Berlin.

Colorful post it walls and wild ideas - is that design thinking? Certainly not, says Ruben Wegmann, Director Digital Services & Business Strategy at WIRZ. He has long since internalized the "build, test, measure, learn" approach.

Laughing at a silly joke until the tears flow, forgetting every to-do list while playing and letting yourself fall completely into an activity - we can learn this from children. And we adults? We talk cleverly and seriously and sometimes forget to have fun. "Why so serious?" was the question we asked at the 51st edition of our WIRZ Cocktail at the end of November 2023, and more than 300 people from various companies, associations and the media came to Zurich's "Aura" to jump boldly into the ball pool once again.

Comeback of a big little star.

Finn, the legendary gnome at the till, is once again part of the Migros Christmas campaign this year - making "dreams come true". As a symbolic helper in the fulfillment of dreams such as family vacations or festival tickets, he supports people whose wishes come true. In the video, Lorenz Clormann and Jan Kempter, both practically Finn's uncles, explain why the cute elf has been given a new role. Take a look for yourself!

New subscription made by WIRZ

GÖNN is here! Deutsche Telekom and WIRZ have developed a customized mobile subscription that offers experiences in addition to the best network for little money. Called GÖNN, the digital subscription is an absolute novelty on the German Telekom market. Torsten Brodt from Telekom and Wirzler János Heé, have commented on the cooperation in this challenging project.

How are employer branding and transformation related? How do you address Gen Z in the right way? What changes are shaping employer branding? We find answers to these questions with Alex Herrmann (Managing Director Branding) in "Asked & Listened".

"Are you living the best version of your life yet?"

This is the question posed by WIRZ's latest campaign, which promotes the canton of Graubünden as an attractive place to live under the generic term "natural metropolis. In our "Set Stories", Graubünden producer Mariska van Lavieren, Jan Kempter and Florian Siegrist talk about the work on the campaign and film.

GÖNN - up close and personal with Tim Lieberherr, video content creator and representative of the target group!

How does Deutsche Telekom grow in the youth market with its millions of customers? WIRZ met the challenge with an interdisciplinary project team that worked closely with the client to create everything from analysis, product idea and development to design, user experience and campaign in an integrated way. In our "Proud Moments" column, Tim Lieberherr talks about his experiences from the project.

Talking out of the closet: that's what we do at "Set Stories". We ask four employees questions about the current Switzerland Tourism Grand Train Tour campaign and they share their opinions and experiences with us.

Marleen Diener is responsible for the Wirz Group's Centre of Competence for Sustainability. In five questions, she tells us how WIRZ promotes the topic of sustainability.

Since 1936, WIRZ has conceived, visualised, written and realised countless campaigns for a wide range of clients. Today, we are happy to rummage through the chest of the past and look at older and old work.

In five questions, our Director Dialog Marketing, Barbara Dürst, shares her passion for dialog marketing and shows how she strikes a chord with creativity.

Since 1936, WIRZ has conceived, visualised, written and realised countless campaigns for a wide range of clients. Today, we are happy to rummage through the chest of the past and look at older and old work.

Talking out of the closet: that's what we do at "Set Stories". Three employees who were jointly responsible for the Migros Christmas campaign share their experiences.

A brand is much more than just a fancy logo. That much is already clear. But at WIRZ, we also make sure that brands become a holistic experience. Pascal Künzli from Brand Consulting explains in "Five questions and five answers" how this works and why the first idea often remains the best.

Chatting out of the sewing box: that's what we do at "Set Stories". We ask three employees questions about the current Graubünden Ferien mountain air sommelier campaign and they share their opinions and experiences with us.

Since 1936, WIRZ has conceived, visualised, written and realised countless campaigns for a wide range of clients. Today, we are happy to rummage through the chest of the past and look at older and old work.

Talking out of the closet: that's what we do at "Set Stories". We ask three employees questions about the current Migros summer campaign and they answer with their very personal experiences.

Since 1936, WIRZ has conceived, visualized, copywritten and implemented countless campaigns for a wide range of clients. Today, we are happy to rummage through the chest of the past and look at older and old work.

WIRZ has changed. It no longer just creates campaigns, but solves business problems - with the power of creativity. In five questions, our co-CEO Petra Dreyfus reveals how she personally experienced the change and why she may even like to be contacted by clients during their vacations.

How traditionally run organisations can reap the benefits of data-driven governance.

Creating campaigns for customers. That's not enough for WIRZ. Solving business problems - with the power of creativity. That is the purpose. The agency wants to show how this works.