Product Innovation

Many of the most successful products have not even been invented yet.

Innovative offerings for a future-oriented world
At WIRZ, we believe that innovation is the key to sustainable growth and long-term success in an ever-changing world. Our diverse team works closely with you to develop brand new products that inspire and conquer new markets.

For your idea to be successfully established on the market, it is crucial that there is a convincing idea, a unique value proposition behind it.  A strong value proposition defines the unique benefit that a product or service offers and forms the basis for product development and market launch.

Product innovation at WIRZ

Meeting challenges with creativity
We use agnostic creativity to identify and solve the core problems of your brand. More than 400 specialists in the fields of brand strategy, creation and consulting are at your disposal.

Customer orientation as a top priority
With the help of tools, interviews and thorough analyses, we explore the needs and motivations of your target group. On this basis, we develop targeted action plans that convince and inspire.

Networked thinking for unique solutions
At WIRZ, we believe in the power of interdisciplinary teams to tackle complex business and marketing challenges.

Developing new value propositions with design thinking
Our process includes the steps of empathy development, observation and problem definition, ideation, prototyping, and testing and iteration. This enables us to develop creative solutions and achieve a high return of investment for our clients.

Growth Hacking and the WIRZ Marketing Factory
We use innovative techniques and data-driven approaches to quickly and efficiently increase customer numbers, sales and reach. We integrate experimentation, analytics and iterative approaches to discover new opportunities for our clients and continuously optimise their marketing and product strategy.

Ready to take your products to the next level?

Get in touch

Director Digital Services & Business Strategy

Ruben Wegmann

Phone: +41 44 457 36

Discover our latest example of success in product innovation: Case Deutsche Telekom

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Wirz Group AG
Uetlibergstrasse 134b
8045 Zürich

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