The Digital Strategy & Commerce team provides insights into target groups, growth areas, develops tailor-made market development strategies and supports the "digital" launch and further development of services.

• (Marketing) Strategy
• E-Commerce & Omni-Channel Sales (B2B, B2C)
• Growth Hacking with Design Thinking
• Digital Transformation & Change Management
• Modelling of business processes and information architecture
• Development of project strategies and frameworks
• Technology Evaluation

The Digital & Social Media Campaigning team not only creates holistic social media strategies and campaigns, but also high-quality content that is relevant to the target group.

• Conversational Marketing & Commerce
• Social Media Campaigning Strategy Paid
• Performance Marketing
• SEO & Content Marketing
• Customer Journey and Touchpoint Analysis
• Social Media
• Development of campaigns, strategies and frameworks
• Setting up marketing KPI dashboards

The dialogue marketing team focuses on the dialogue with interested parties and customers and develops action-triggering individual measures and campaigns. This is media-neutral, online and offline. This enables long-term customer relationships and supports customer acquisition.

• DM campaigns off- and online
• Customer acquisition and retention measures
• Lifecycle management
• Postal mailings
• E-mail marketing
• Fundraising