Strong brands for a connected world.

We strengthen brands and their contribution to future success. To do this, we don't do everything possible, but focus on what makes sense. Together with our clients, we like to look beyond the usual and the familiar. Together, we develop solution-oriented strategy, messages with a clear stance, strong character design and agile brand systems that enable new, coherent experiences time and again.


Employer Branding

  • Analysis of the status quo of the employer brand
  • Holistic employer branding strategy
  • Employer brand implementation
  • More details


  • Brand and market analysis
  • Stakeholder analysis
  • Customer journey and touchpoint analysis
  • Design Assessment


  • Brand architecture and portfolio
  • Brand positioning
  • Brand promise and story


  • Guiding idea and experience principles
  • Brand tonality
  • Brand name and claim
  • Brand design, sound and motion
  • Brand language and core messages


  • Launch and activation communication
  • Internal and employer branding
  • Media and touchpoint design


  • Brand guidelines and platforms
  • Brand cockpit and tracking
  • Brand reviews

Get in touch

Chief Creative Officer Branding

Michaela Burger


Wirz Group AG
Uetlibergstrasse 134b
8045 Zürich

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