Branding

Strong brands for a connected world.

We strengthen brands and their contribution to future success. To do this, we don't do everything possible, but focus on what makes sense. Together with our clients, we like to look beyond the usual and the familiar. Together, we develop solution-oriented strategy, messages with a clear stance, strong character design and agile brand systems that enable new, coherent experiences time and again.

Services

Analysis

  • Brand and market analysis
  • Stakeholder analysis
  • Customer journey and touchpoint analysis
  • Design Assessment

Strategy

  • Brand architecture and portfolio
  • Brand positioning
  • Brand promise and story

Identity

  • Guiding idea and experience principles
  • Brand tonality
  • Brand name and claim
  • Brand design, sound and motion
  • Brand language and core messages

Communication

  • Launch and activation communication
  • Internal and employer branding
  • Media and touchpoint design

Management

  • Brand guidelines and platforms
  • Brand cockpit and tracking
  • Brand reviews

Get in touch

Chief Creative Officer Branding

Michaela Burger

Hello

WIRZ
Uetlibergstrasse 132
Postfach
8036 Zürich

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