Speakers

Solving problems with creativity. Use the broad expertise and many years of experience of the six co-owners of Wirz for your next event. The range of speakers can be booked for conferences, workshops or other events. We look forward to hearing from you to help shape your next event!

Co-CEO

Livio Dainese

Livio Dainese started as Executive Creative Director at Wirz in January 2014. Since 1 January 2016, he has also been responsible for the agency's further development as Co-CEO. He shares his knowledge as a lecturer at the University of Applied Sciences Northwestern Switzerland, the Zurich School of Business and the AdSchool Switzerland, for which he is also active as a school board member.

 

  • Agnostic Creativity: How to solve business problems with creativity
  • Ideas that generate growth
  • How to create global hits

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Co-CEO

Petra Dreyfus

Since the 1st April 2017, Petra has been leading the agency as Co-CEO together with Livio Dainese. Before that, she worked for over 10 years in various agencies and even earlier on the client side. As a business economist and communications manager, she is an examination expert for various federal communication examinations and sits on the advisory board of the Zurich University of Applied Sciences.

 

  • Co-leadership
  • Inclusion means Business
  • Swissness
  • Pricing Mechanics

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Chief Creative Officer Branding

Michaela Burger

To further emphasise the importance of creativity in modern brand management with an interdisciplinary spectrum, Michaela Burger joined Wirz in 2017 as a Creative Director, Member of the Executive Board and Partner. Since 2021, she has been responsible for the Branding division as CCO.

 

  • Successful brand management
  • Creating value through purpose
  • Design
  • Sustainability & Brands

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Chief Marketing & Innovation Officer

Dr. János Heé

János Heé is a specialist in digital transformation, growth strategies and change management. At Wirz, he is responsible for the areas of "Marketing Innovation" and "New Business".

 

  • Growth Hacking: The direct path to growth
  • How to successfully digitalise a company
  • Transformation & Change

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Chief Strategy Officer

Kathrin Jesse

Kathrin Jesse is a 'planner by heart' and has been in charge of strategy at Wirz as CSO since April 2021. Kathrin believes in the power of brands, more than ever. It is her goal to find the point where human desires and brand values truly connect to derive great experiences.

 

  • Value-based strategies are more successful
  • Customer Journeys
  • Success factors in brand experiences
  • Knowing what my customer's customer wants
  • Women & Business

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Chief Operations Officer

Claudio Zinsli

Claudio Zinsli has been Chief Operations Officer and co-owner of the Wirz Group since the beginning of 2021.

 

  • Employer Branding Agency
  • Restructuring of a company
  • Crypto

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Hello

WIRZ
Uetlibergstrasse 132
Postfach
8036 Zürich

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