The path to successful and sustainable employer branding comprises three phases: From the analysis of the status quo of the employer brand, to a holistic employer branding strategy, to implementation.

1. Problem design:

The analysis of the status quo of your employer brand, the current market and the needs of employees:inside as well as your company, form the basis for the development of a successful and sustainable employer brand.

Offer:

• Brand and Market Analysis
• Stakeholder Insights
• Identification of needs

2. Solution design:

The employer branding strategy, which is aligned with the company's goals, forms the basis of a comprehensive brand experience. Based on marketing insights, we work with you to develop a long-term Employer Value Proposition (EVP).

Offer:

• Future Role Profiles
• Persona development
• Needs clustering
• EVP development
• Adaptation of the EVP

3. Delivery design:

The employer brand becomes a continuous experience at every touchpoint by aligning design, communication efforts, and channel strategy.

Offer:

• Employer Brand Design
• Activation Strategy
• Topic clusters
• Implementation roadmap
• Governance structure

We strongly believe that a pure "branding and campaign" approach is not enough to transform a company and that a structured change management approach is required to achieve the target state of employee retention in the long term.

Offer:

• Transformation-communication