The third and latest stage of messenger communication intelligently combines content marketing and dialogue marketing. Simply start and automate individual one-to-one conversations. Here’s how conversational marketing works today.
Through click-to-messenger campaigns, chatbots and service bots can be started in various messenger apps, for example WhatsApp, Facebook Messenger or Google Maps, through Facebook, Instagram or Google.
As soon as your users connect to the messenger, each customer journey can be personalised in a real-time conversation. Thanks to chat protocols and opt-in verification, you can also set up retargeting campaigns. And none of it requires cookies.