Uetlibergstrasse is no longer what it used to be. We have changed our premises: into collaborative, inspiring, partly silent and always filled with oxygen (thank you, plants!). In mid-August we celebrated the grand reopening of our doors.
The new DVAG TV advert sets standards: AI plays the leading role, but is that really Jürgen Klopp? No, it's lots of digital Jürgen Klopps. How did that work? A 20-minute photo shoot with "Kloppi", an 80-strong team in Bucharest, body doubles and elaborate post-production in NY, London and Berlin.
A brand is much more than just a fancy logo. That much is already clear. But at WIRZ, we also make sure that brands become a holistic experience. Pascal Künzli from Brand Consulting explains in "Five questions and five answers" how this works and why the first idea often remains the best.
Talking out of the closet: that's what we do at "Set Stories". Three employees who were jointly responsible for the Migros Christmas campaign share their experiences.