Laughing at a silly joke until the tears flow, forgetting every to-do list while playing and letting yourself fall completely into an activity - we can learn this from children. And we adults? We talk cleverly and seriously and sometimes forget to have fun. "Why so serious?" was the question we asked at the 51st edition of our WIRZ Cocktail at the end of November 2023, and more than 300 people from various companies, associations and the media came to Zurich's "Aura" to jump boldly into the ball pool once again.
Finn, the legendary gnome at the till, is once again part of the Migros Christmas campaign this year - making "dreams come true". As a symbolic helper in the fulfillment of dreams such as family vacations or festival tickets, he supports people whose wishes come true. In the video, Lorenz Clormann and Jan Kempter, both practically Finn's uncles, explain why the cute elf has been given a new role. Take a look for yourself!
In five questions, our Director Dialog Marketing, Barbara Dürst, shares her passion for dialog marketing and shows how she strikes a chord with creativity.
Since 1936, WIRZ has conceived, visualised, written and realised countless campaigns for a wide range of clients. Today, we are happy to rummage through the chest of the past and look at older and old work.