Set Stories – DVAG

The new DVAG TV advert sets standards: AI plays the leading role, but is that really Jürgen Klopp? No, it's lots of digital Jürgen Klopps. How did that work? A 20-minute photo shoot with "Kloppi", an 80-strong team in Bucharest, body doubles and elaborate post-production in NY, London and Berlin.

25. March 2024

A fascinating insight into how Jürgen Klopp's digital double is built frame by frame. The highlight: not only his face, but also his voice was digitised. The aim of the campaign? To show that we are all just one decision away from a different life - and DVAG is there to advise us in these crucial moments.

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