"Are you living the best version of your life yet?"
This is the question posed by WIRZ's latest campaign, which promotes the canton of Graubünden as an attractive place to live under the generic term "natural metropolis. In our "Set Stories", Graubünden producer Mariska van Lavieren, Jan Kempter and Florian Siegrist talk about the work on the campaign and film.
Since 1936, WIRZ has conceived, visualized, copywritten and implemented countless campaigns for a wide range of clients. Today, we are happy to rummage through the chest of the past and look at older and old work.
Talking out of the closet: that's what we do at "Set Stories". We ask four employees questions about the current Switzerland Tourism Grand Train Tour campaign and they share their opinions and experiences with us.