Finn, the legendary gnome at the till, is once again part of the Migros Christmas campaign this year - making "dreams come true". As a symbolic helper in the fulfillment of dreams such as family vacations or festival tickets, he supports people whose wishes come true. In the video, Lorenz Clormann and Jan Kempter, both practically Finn's uncles, explain why the cute elf has been given a new role. Take a look for yourself!
New subscription made by WIRZ
GÖNN is here! Deutsche Telekom and WIRZ have developed a customized mobile subscription that offers experiences in addition to the best network for little money. Called GÖNN, the digital subscription is an absolute novelty on the German Telekom market. Torsten Brodt from Telekom and Wirzler János Heé, have commented on the cooperation in this challenging project.
Since 1936, WIRZ has conceived, visualised, written and realised countless campaigns for a wide range of clients. Today, we are happy to rummage through the chest of the past and look at older and old work.
A brand is much more than just a fancy logo. That much is already clear. But at WIRZ, we also make sure that brands become a holistic experience. Pascal Künzli from Brand Consulting explains in "Five questions and five answers" how this works and why the first idea often remains the best.