Beyond Wirz

Welcome to our insights. On this page, we will present you a sneak peek behind the scenes of our advertising shoots, look into the digital future and even reveal one or two agency secrets. Happy Reading!

Asked & listened to Pascal Künzli

A brand is much more than just a fancy logo. That much is already clear. But at Wirz, we also make sure that brands become a holistic experience. Pascal Künzli from Brand Consulting explains in "Five questions and five answers" how this works and why the first idea often remains the best.

Set Stories - a look behind the scenes mountain air sommelier

Chatting out of the sewing box: that's what we do at "Set Stories". We ask three employees questions about the current Graubünden Ferien mountain air sommelier campaign and they share their opinions and experiences with us.

AD Breakdown - Campaigns from the past

Since 1936, Wirz has conceived, visualised, written and realised countless campaigns for a wide range of clients. Today, we are happy to rummage through the chest of the past and look at older and old work.

Wirz has rebuilt!

Set Stories - a look behind the scenes

Talking out of the closet: that's what we do at "Set Stories". We ask three employees questions about the current Migros summer campaign and they answer with their very personal experiences.

AD Breakdown - Campaigns from the past

Since 1936, Wirz has conceived, visualized, copywritten and implemented countless campaigns for a wide range of clients. Today, we are happy to rummage through the chest of the past and look at older and old work.

Asked & listened to Petra Dreyfus

Wirz has changed. It no longer just creates campaigns, but solves business problems - with the power of creativity. In five questions, our co-CEO Petra Dreyfus reveals how she personally experienced the change and why she may even like to be contacted by clients during their vacations.

Three steps to a digital company

How traditionally run organisations can reap the benefits of data-driven governance.

Wirz in transition

Creating campaigns for customers. That's not enough for Wirz. Solving business problems - with the power of creativity. That is the purpose. The agency wants to show how this works.

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Wirz Group AG
Uetlibergstrasse 134b
8045 Zürich

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