Wirz History

For over 85 years, we have been one of Switzerland's leading creative agencies. During this time, we have set important milestones and realized countless, innovative projects for our broad client base.

1936

Founded by Adolf Wirz.

1941

Co-founding of GfM, Adolf Wirz is part-time head of GfM survey service.

1953

Book "Sell better through market research" by Adolf Wirz.

1953

Poster for Coca-Cola with illustration by Herbert Leupin.

1958

Move to the Uetlibergstrasse.

1963

First B12 poster in Switzerland, for PKZ.

1964

Statement by Adolf Wirz in the NZZ against the book "Die geheimen Verführer" ("The Secret Seducers").

1967

Foundation of Wirz Holding AG.

1969

Resignation of Adolf Wirz.

1969

From this year on, Jost Wirz and Hans Ulrich Schweizer leave their mark on the Wirz Group.

1977

Publication of the book «Der Humanist ist der bessere Manager» from Adolf Wirz.

1978

Foundation of Wirz Public Relations AG.

1991

Foundation of the Agency Wirz Identity (today Brand Relations).

1997

Introduction of the newly developed brand "Swisscom".

1998

Start of partnership with BBDO Worldwide.

1999

Start of the "IWC for Men" campaign.

2000

Acquisition of Assai Interactive.

2001

The last issue of the Swissair Gazette from Frontpage AG.

2002

Geri Aebi joins the company as CEO.

2003

Fusion of Wirz Identity, Wirz Public Relations and Frontpage to the new Wirz Corporate AG.

2004

Winning of the Mobiliar account, which Wirz subsequently managed for almost 15 years.

2005

Jost Wirz sells his majority of shares to Geri Aebi, Urs Binggeli, Michel Juhasz and Peter Strub as part of an MBO.

2005

Introduction of the newly designed, Switzerland-wide harmonized Migros brand identity.

2009

First win of the Migros pitch. Since then Wirz has been working for Migros without interruption. Winning the main budget 2020.

2010

Geri Aebi passes on the CEO position of Wirz Advertising to Thomas Städeli and takes over the management of the Wirz Group.

2011

Wirz launches Nanomania, the first of Migros' modern large-scale promotions.

2011

On the occasion of its 75th anniversary, Wirz personally dedicates a special issue to the agency.

2013

Introduction of the new corporate identity of PostFinance AG as part of its transformation into a stock corporation.

2017

Petra Dreyfus and Livio Dainese become co-CEO.

2017

Wirz Corporate changes its name to Wirz Brand Relations. Thomas Städeli takes over as CEO.

2018

Livio Dainese becomes Advertiser of the Year.

2019

Petra Dreyfus becomes Advertiser of the Year.

2019

The integration of CavCom as part of Wirz Brand Relations creates the Wirz Public Affairs department.

2021

Andreas Schmid passes on the office of Chairman of the Board of Directors of the Wirz Group to Jürg Stuker.

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WIRZ
Uetlibergstrasse 132
Postfach
8036 Zürich

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