We believe that creativity can change your business for the better.
The Wirz Group is an owner-managed powerhouse for brands, communication and digital transformation. In three central business units "Consulting", "Creation" and "Conversion", 160 experts work on solving business problems with the power of creativity. Data, digital, strategy and creation professionals work in an integrated manner under one roof and in close cooperation with partners such as Webrepublic or the leading global agency network BBDO.
Our approach - we call it "Agnostic Creativity", meaning the openness to find new solutions - makes Wirz perhaps the most modern marketing agency in Switzerland. Since 1936.
Our team of experts in business and brand consulting, branding, research, data and analysis will examine your brand, your products, your clients, your data and your systems in depth. This shows us where the real challenges lie. Based on our insights, we develop solutions that will make your brand glow and your business grow.
We harness the power of creativity to fuel your success. With good ideas, true stories, authentic emotions and relevant content, the creatives from our Campaigning, Branding, and Product & Service Ideation departments get your target audience genuinely excited about your brand.
We use data, CRM, e-commerce, production, dialogue and performance marketing and marketing technology to solve your business problems. Efficiency is always at the core of our work, allowing us to produce the maximum effect within the scope of your individual budget.
Karin Lang becomes the first Managing Director of the restructured Wirz Group
With Karin Lang, an absolute top appointment takes charge of Client Services at the Wirz Group.
Three new partners for Wirz
Wirz again appoints three employees as partners of the Group as of April 2022.
Anne Hathaway and Roger Federer are no match for Switzerland.
Following the major success of “No Drama”, one of the world’s 10 most successful commercials of 2021, Switzerland Tourism has excelled itself again.
Migros Bank: friendly since ever
Regardless of whether it is a mortgage, a business loan, an investment solution or personal financial planning – many people hesitate to contact a bank to discuss their financial affairs and concerns.
Bronze and Audience Award for Wirz at the Best of Swiss Web Award
Every spring, the Best of Swiss Web Award pays tribute to outstanding works commissioned by or created for Swiss companies in which the use of web technologies plays a major role.
Work or leisure? In Graubünden, you can have both.
Many highly qualified workers value being able to choose their own working hours, and that’s something employers in Graubünden are more than open to.
Quicker shopping quickly communicated.
Migros grants customers the ability to scan items with their own mobile phones and pay directly. Wirz quickly gets to the heart of the matter in the communication with a bold visual reduction.
Harmony is brought to the table with the Migros beer.
Drinking democracy: As part of the Migros ballot vote on the sale of alcohol, Wirz worked with Migros to develop a new product for the retail merchant – the Migros beer.
With Urban Connect, Wirz is expanding global electromobility.
The interdisciplinary thinking and working approach employed by Wirz impressed the fast-growing start-up Urban Connect.
Hitting the headlines with beer
The upcoming vote by the Migros cooperative members on the sale of alcohol is making waves in the Swiss media.
Migros: Easter is a matter of taste
Within the context of this year's Easter campaign, Wirz presents the variety of the Migros product range with various Easter nests and stories from Migros stores.
Wirz solves business issues with the power of creativity.
Over the last few years, Wirz has reinvented itself, consistently focused on one goal: we solve business issues with the power of creativity, and thereby achieve growth.
The fourth children’s book featuring Gian and Giachen
The spring adventure of the ibexes completes the cycle of the four seasons and marks the launch of this year’s family-focused campaign for Graubünden. The latest book in the bestselling series is accompanied by the interactive Children’s World platform – which offers animated illustrations from the book that entertain and playfully highlight the various family promotions – and several audiobooks.
yallo is more
For our latest umbrella campaign in partnership with Webrepublic, we have launched the communicative platform “yallo is more” to show that yallo has more to offer than just affordable mobile subscriptions. The campaign is centred around a fast-paced, colourful, attention-grabbing television spot and a series of online videos that illustrate the entire range of services yallo offers.
Migros V-Love campaign
Right on time for Veganuary, the nationwide campaign for V-Love, Migros’s own brand of plant-based products, is back. Once again, it features pithy statements that defy food categories and rules in an intelligent, light-hearted manner.
Kantonsspital Winterthur: signalling progress
With the opening of its spacious new building, the Kantonsspital Winterthur has taken a significant step in the continuous advancement of the hospital and its medical services. The simultaneous launch of its new logo signals progress and modernisation.
Suva winter sports campaign
Every winter, around 34,000 workers sustain injuries from skiing and snowboarding. Suva’s new app and communication measures seek to prevent this.
Best of Migipedia
Original, appealing advertising materials designed in accordance with current best practices and an extraordinarily successful online campaign.
Engadin residents offset their guests’ carbon footprints
Hospitality for sustainability – the holiday destinations of Engadin, Scuol and Zernez are offering a groundbreaking new service: locals offset holidaymakers’ carbon emissions. When a guest uses their hotel sauna, for instance, the Famos family turns their heating down.
Edi Awards 2021
On top of its four shortlist nominations, Wirz wins one silver and one gold in the 2021 Edi Awards.
Migros Christmas 2021
A little hero to remind us of our humanity
The lovable delivery drone Robin brings us closer together at Christmas.
Switzerland Tourism Marketing Excellence Awards 2021
Switzerland Tourism’s YouTube hit “No Drama”, produced in partnership with Wirz Communications, breaks all records.
Wirz repositions its business and services
Seeking to support its clients more comprehensively across all marketing disciplines, the agency simultaneously condenses and expands its services.
Interpharma: research is human
Interpharma, the association of Switzerland’s research-based pharmaceutical industry, launches its national communication campaign under the banner “We keep researching”.
Simple and secure: the Interessengemeinschaft Schweizer Kartenanbieter launches its new website about credit cards
Credit cards are one of the most popular payment methods in Switzerland. But many card users are not aware of everything their card has to offer. The Interessengemeinschaft Schweizer Kartenanbieter (association of Swiss card issuers) and Wirz Brand Relations/Public Affairs have jointly launched a platform to share interesting facts about this versatile, economically important payment method.
The TCS receives the SDV DM Lifetime Award for its dialogue marketing
Swica: open to everything that keeps you healthy
Wirz and Swica jointly advocate unconventional methods for leading a healthy life. Their nationwide campaign highlights what you can do to keep healthy. In it, the health insurance provider showcases its understanding of human nature and its keen sense of humour.
This time, host Ozan Polat takes us on a quest for answers about the digital transformation in education and culture.
Video tool edits and adapts advertising materials in real time
Wirz’s innovative and dynamic video tool allows its users to create video ads easily, quickly and efficiently while editing individual elements in real time – without having to revise the entire spot manually. M-Budget Mobile is the first client to benefit from the new app.
A mental reminder of fair play in football
Every year, 45,000 injuries happen on Swiss football pitches. More than a third of them is caused by unfair conduct. This has prompted Suva to stage a preventive intervention. It is set in the same place where bad behaviour lives: the human mind.
Modernised, digitalised: Careum’s new brand appearance
Careum has been committed to improving the health and social care sector for 140 years. Wirz Brand Relations has reworked the brand appearance of the group, which includes three important training and professional-development institutions. You can experience their modernised look and feel on the recently launched group website, www.careum.ch.
Bike stars compete in the “home of trails”
Following Danny MacAskill’s wild performance in 2018, he has sent five superstar bikers to the “home of trails” to challenge local hero Claudio Caluori. “Take Claudio to the Limit” is fast-paced storytelling for a target group that scours the social-media and editorial platforms for their next biking destination.
Public affairs? – Public Affairs!
Digitalisation and globalisation are transforming our society and raising major challenges for organisations in their wake. Many of them turn to public-affairs specialists who can help them meet the high transparency requirements of a mediatised society while positioning their own interests in a complex political system involving a large number of stakeholders.
New family memberships for the TCS
Wirz Design Lab
Improving Swisscom’s visual identity
The Wirz Design Lab has worked with Swisscom to upgrade the company’s visual imagery and create new design elements.